Going For Growth Entrepreneurs Target €274million Turnover

Jan 16, 2018 | Going for Growth

PaySlip Founder, Fidelma McGuirk, joined leading Irish female entrepreneurs for the National Launch Forum of the 10th Cycle of the  Going for Growth initiative.

Going for Growth, now in its 10th cycle, is an interactive programme designed to support female entrepreneurs who are serious about growing their business. The initiative is based on a peer-led approach, with interactive sessions facilitated by successful female entrepreneurs, who base their teachings on their own business experiences with participating applicants.

Going for Growth is the brainchild of Ms. Paula Fitzsimons whose experience with the IDA Ireland and as the lead for the Gender Entrepreneurship Monitor (GEM Report) for Ireland, provided a scientific basis for the peer-led programme structure. For every year of the programme, the participants’ businesses have grown overall in turnover, employment numbers, and growth into international markets.

As with the 9th Going for Growth cycle, the 10th cycle is supported by KPMG and Enterprise Ireland.

The programme is supported by Irish female entrepreneurs who have first-hand experience in the challenges of growing a business and give their time to the initiative in a voluntary capacity. Lead Entrepreneurs in Going for Growth include Breege O’Donoghue, Fidelma McGuirk, Fiona O’Carroll, Louise Phelan, Maeve Dorman, Margot Slattery, Marian O’Gorman, Melissa Carter, Monica Flood, Oonagh O’Hagan and Susan Spence.

Minister for Business, Enterprise and Innovation, Ms. Heather Humphreys and Ms. Sarita Johnson, Manager of Female Entrepreneurship at Enterprise Ireland opened today’s event by welcoming the successful applicants to the Launch Forum and recognizing the excellent growth achieved by the previous Going for Growth participants – with over 180 new jobs created by the end of the six month programme in 2017.

Pictured above: Ms. Sarita Johnson, Manager of Female Entrepreneurship at Enterprise Ireland, welcoming successful applicants to the Going for Growth Launch Forum.


With a cumulative revenue of €65 million in 2017, the new female entrepreneurs of this 10th Cycle of Going for Growth are targeting growth to €274million within five years. 51% are currently exporting, with targets to grow this to 81%.

Speakers at today’s event included a number of inspirational business women who have excelled in their business careers and wish to share their experiences and valuable insights with the new cohort of Going for Growth ish female entrepreneurs.

  • The inspiring award-winning founder, entrepreneur and CEO of market leading beauty brand Cocoa Brown Tan, Marissa Carter discussed building a PR strategy for businesses.
  • CEO of 100% Irish owned Keelings, Caroline Keeling discussed her journey from produce to software and shared how to beat big businesses with the right team, continuous improvement and agility.
  • CEO of PharmaPod, Leonora O’Brien discussed her great growth journey and how PharmaPod is the technology of choice in key international markets to govern the medicine distribution to patients and ensure sufficient governance is in place in line with regulatory needs.

To learn more about this exciting initiative and the Lead Entrepreneurs taking part in the programme, visit www.goingforgrowth.com or follow Going for Growth on Twitter using @goingforgrowth.

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