How To Build A Positive Company Culture Across A Global Organization

June 28, 2019 | Emma Woollacott 5 mins read

What is your company culture?

What style of company culture have you adopted and how effective is it?

Do you know that the success of your business is greatly linked to its culture?

It is not enough to have a company culture; you must aim at building one that has a positive impact on your employees.

Corporate culture is fundamental to building a successful organization. A strong, identifiable and positive corporate culture implemented from the top down benefits the whole company and ensures a happy workforce. According to research by Deloitte, 94% of executives and 88% of employees believe a distinct corporate culture is important to a business’ success.

You might be thinking that building a company culture is only for the Amazons and Googles of this world. But far from it. Every business; big or small, has a culture. And if you want to go far, the faster you identify and build your culture, the better. With that settled, you are probably wondering how you can build a results-oriented organizational culture irrespective of the size of your business. This article will aim to give answers to that question. But before we look at the how, let’s focus on the why?

Why is a positive corporate culture important in building overall organization success?


Benefits of a positive corporate culture


Recruitment and Retention

It is widely reported in the HR world that a positive company culture is one of the best ways to attract and retain employees. A positive culture gives an organization a competitive edge. Employees will want to work for an organization where the current workforce are happy to turn up for work each day and are happy to promote their employer to new and potential employees. Employees promoting the company they work for is gold for human resource departments.

An employee who feels valued by the company will be a loyal employee and are more likely to stay with an organization where they feel valued.

Job Satisfaction

Job satisfaction and a positive corporate culture go hand in hand. One does not exist without the other. Employers who spend time creating a positive environment for their workforce will be rewarded with loyal and happy employees.

Employee Engagement 

Employee engagement has been reported to be higher in organizations where there is a strong positive corporate culture. Increase productivity and engagement has been linked to workplaces where the employee’s well-being is viewed as important.

Less Stress

An employer who values the importance of employee well-being and actively works towards promoting a reduced stress working environment will be rewarded with less stressed employees which leads to higher productivity.

Quotes from employees at some of the best companies for corporate culture provide us with some useful insights into what employees perceive as a positive corporate culture. These employees were questioned on areas such as compensation, perks & benefits, leadership, professional development, and work-life balance.

Costco “I love the fact that while I’m at work, I don’t feel like I’m working. Most of my colleagues are having fun doing what they do every day, which makes for an extremely happy work atmosphere.”

Google logo “Employees are encouraged to be productive without overexerting themselves. We’re encouraged to take our vacation.”

TMobile logo “People are happy and upbeat. We live out our culture every day. Magenta isn’t just a color it’s a verb and a big part of what makes us different.”


Highspot logo “We have a very open and collaborative company culture. Every Friday, we have a full company meeting where everyone is updated on the latest and greatest things happening at Highspot – from Marketing to DevOps. Anyone can ask questions and provide input that will genuinely be heard.”

Drift logo “At Drift, there’s autonomy with a willingness to help from all. Everyone is trusted to do their job, no micromanaging. But at the same time, if you need help, anyone is willing to drop everything and help.”

SendGrid logo “When you see the entire office take a moment to eat lunch together, it really shows the positivity of the culture and the enjoyment we have hanging out with each other.”


How can an organization build a positive corporate culture?

Outline the company’s culture and values:  To build a positive company culture, you should clearly communicate, your organization’s values and vision for the future. In a nutshell, you need a clear understanding of the reason for the existence of your business, your mission statement, organizational values, and vision. A proper comprehension of these pieces can help build a corporate culture. No company can build a coherent company culture without people who either share its core values or possess the willingness and ability to embrace those values.

Tell others about the core values, goals and visions of your company:  A question to consider when building an organization’s culture. How do you expect your employees, to know what you have never shared with them? Communication of the organization’s core values and goals from the top down is key to building and maintaining a positive culture. Employees need to be aware that their job must be performed with your goals, values, and visions in mind because they are the driving force of the organization.

Build a culture-oriented team that can spread the message:  At the early stage of culture building in your business, you need a team/individual to be the driving force in building the foundations needed. Typically, this falls to the Human Resource department, who are in most cases the best placed to help build a positive corporate culture. You don’t need to completely reinvent the wheel. A good initial step can be to listen, ask your employees what they do and don’t like about their current culture and work environment. Employees are more likely to feel valued and invested in the company and its culture when they have been asked and listened to.

According to research gathered by CultureIQ86% of employees at companies with strong cultures feel their senior leadership listens to employees, as compared to 70% of employees at companies without a strong culture.

Listen to employees, and make sure they feel their voices are heard and valued. Use their suggestions as part of our corporate culture strategy.

Make your hiring criteria efficient: It’s the people who work for your organization that determine the success or failure of your business. Most employers are after great talents, well-experienced individuals with great skills. Yes, these are great qualities but with the absence of the right attitude, everything might fail. The attitude of a potential employee goes a long way to determine if he or she will sustain your vision and work towards achieving your organizational goals. Don’t just look for the best brains with great qualifications and experiences. Be on the lookout for someone with a great attitude which aligns with the company’s goals.

Make the workplace environment social:  Social connections are important for a positive culture. Encouraging workplace relationships and team building lead to happy employees. If your employees do not know each other or rarely interact then it is impossible for a positive corporate culture to flourish. Team outings are a great way to facilitate bonding, reduce employee stress, and give your employees the chance to get to know one another outside of the office. Some ideas could be: Sports events, team building games, cook-offs, scavenger hunts, dinners out. Again, it’s important to listen to your employees and plan events that suit your workforce.

Practice what you preach:  It is one thing to share your values and visions with your workforce, and it’s another thing for employees to see Senior Managers/Leaders within the organization live it out. This is where being a good example comes in. Don’t expect your employees to believe in a culture when Senior Management actions are different from what is being communicated.

Constantly reinforce the company’s values: In order to build a long-lasting corporate culture, you must identify ways to reinforce your corporate values. You can organize training days where your company goals, values, and visions are reiterated. Another way is giving employees awards on a monthly, quarterly or yearly basis

Bottom Line Apart from the self-satisfaction and motivation that employees enjoy when they are part of a thriving workplace culture, an organization can experience real productivity. When employees are self-motivated as a result of the positive culture in place, they will be motivated to go that extra mile to work with you in achieving your set goals. Ultimately the success of a business is measured from the performance of employees.

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